Our new site has finally arrived and we’re excited to share it with you guys!
It’s been a tricky past few months spinning many proverbial plates; providing healthy deliciousness for every body with the running of the business day to day, as well as pulling together all the content for the new site.
A brand and website to mirror our values
Since October 2017 we’ve been busy behind the scenes developing our brand. Working closely with the guys at BramCreates and Soap, who helped develop our tone of voice, brand style and website, it was important that we created a brand that appreciated good old values when it came to meal times, but at the same time explored a modern techniques within food prep. We’ decided to term this ‘Traditionally Modern’.
To tuck into our meals is to celebrate that warm, welcoming, happy-in-your-heart feeling of becoming part of the family, a feeling you find in the places that only good food can reach. But we’re not crotchety old fuddy-duddies, we celebrate our diverse cultural influences and modern approach to nutrition. We’re here to be healthy, but not at the expense of good fun. Meal times should be delicious, never a duty.
Healthy, hearty, happy
This combination of taking the old and new very much set the template for the brand going forward which then helped shape the look and feel for the website. It was also important that as a brand we didn’t alienate as we wanted our meals to be for ‘everybody and every body’.
You could be a gym nut or a couch potato; our food is designed to make you strong in body and in mind. We’ve got meals that will increase your energy levels, improve your concentration and offer long-term benefits that go way beyond yo-yo weightloss. Yes, we want you to be healthy, but we also want you to happy about it. The hearty, healthy, happy nature of our meals makes that a reality.
We’re pretty chuffed with how things have turned out and their are lots of exciting things planned for the brand and website going forward.
Let us know your thoughts
You guys are important to us and we’d love to hear your thoughts on the new website. Maybe drop us a mention via our social media channels to let us know what you think.